Post by JF Mezei Post by Miles Bader
By and large, I've found these sites to be really, REALLY awful; despite
the power of modern technology, booking air tickets using these sites is
often an excruciating chore. Google's involvement will almost certainly
improve things (not least because the current state is so awful).
Is there any information that Mr Google would allow people to make
Right now, matrix.itasoftware.com only allows one to search for
schedules/fares but does not allow bookings.
If Mr Google keeps it that way, then searching will just yield possible
schedule/fares. Buit who will it point to when you click on the link ?
Would it point to the originating airline for booking ?
or will it point to the matrixitasoftware site to get additional details
on the flight ?
When you consider that AMR spun off Sabre/Travelocity in part because it
wanted the later to get contracts from competing airlines, Google might
be doing the opposite and if it starts to allow bookings, then customers
of ITA might not be so happy.
Another consideration: Will airlines such as Air Canada who are coporate
users of ITA's software get preferential listings when someone asks Mr
Google to display flights ?
I recall the early days of GDS where there were rules aboutr
preferential display of flights and wonder if those would be needed for
internet searches now.
In the case of Mr Google, he has a policy of giving preferential
placement of search results for people who pay to advertise on Google.
And I suspect they would like to use the same policy for air travel too.
ITA Software acquisition cleared for takeoff
4/08/2011 09:42:00 AM
How cool would it be if you could type "flights to somewhere sunny for
under $500 in May" into Google and get not just a set of links but also
flight times, fares and a link to sites where you can actually buy
tickets quickly and easily? Well that's exactly why we announced our
intention to buy ITA Software, a Cambridge, Mass.-based company that
specializes in organizing airline data last July—and we're excited that
the U.S. Department of Justice today approved our acquisition.
It’s important to us that ITA continue with business as usual, providing
great service to its business partners. We indicated last July that we
would honor ITA’s existing contracts. Today we’ve formally committed to
let ITA’s customers extend their contracts into 2016. We've also agreed
to let both current and new customers license ITA’s QPX software on
“fair, reasonable and non-discriminatory terms” into 2016—along with
related commitments aimed at making ITA’s technology available to other
We’re moving to close this acquisition as soon as possible, and then
we’ll start the important work of bringing our teams and products
together. We’re confident that by combining ITA’s expertise with
Google’s technology we’ll be able to develop exciting new flight search
tools for all our users. Up, up and away!
Posted by Jeff Huber, Senior Vice President, Commerce and Local
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